Why are Koreans skeptical about Western cosmetic brands?
Did you know that in South Korea, cosmetic production is strictly supervised by the government and the Ministry of Health?
What does this mean for us – the customers?
It means that every product undergoes thorough testing before reaching store shelves.
In South Korea, the beauty industry works closely with research centers and dermatology laboratories, where in-depth clinical studies are conducted, new formulas are developed, and modern technologies are created to deliver active ingredients into the deeper layers of the skin.
Korean cosmetics are based on science and innovation, not just the latest trend, which is often the case with the marketing and sales strategies of Western brands.
The key difference between Western and Korean brands is philosophy: while the Korean beauty industry is built on a systematic and comprehensive approach to skincare, Western cosmetics often focus on flashy advertising, expensive packaging, and formulations containing only one active ingredient. Moreover, this ingredient is usually found not at the top of the list, but unfortunately only at the bottom.
To summarize, here are the main takeaways:
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In Korea, customers are knowledgeable and demanding – if a product doesn’t work, it has no place in the market.
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Western cosmetic brands mostly focus on a single active ingredient, while Korea emphasizes systematization and long-term results.
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The philosophy of Korean cosmetics is based on a multi-step skincare routine.
That’s why Korean beauty products stand out in the market with their quality and long-term effectiveness, while Western manufacturers often aim to win customers with quick and instant results without a comprehensive long-term approach.
Today, Korean cosmetic brands are a symbol of high-quality standards and a science-based philosophy.
Discover the world of Korean cosmetics with 7skin.lv!